---
name: mailchimp-design-reference
provider: DesignSkill (https://designskill.dev)
reference: mailchimp.com
source_url: https://mailchimp.com/
tool: designskill-extract/3.2.0
extracted_at: 2026-07-27T08:41:59.477Z
mode: full-render
classification: reference_only
---

# Mailchimp — Design Reference (measured)

Measured design tokens extracted from `https://mailchimp.com/` by designskill-extract/3.2.0.
Every value below was observed in the live page (×N = observation count). Values not listed were **not observed** — do not invent them.
This document is `reference_only`: an analysis of a third-party site, not a license to its brand assets.

## Overview

- Extraction mode: **full-render** (viewports 390/768/1440px × light/dark), 1 page(s), 621 observation records.
- Primary action color observed as `#ffe01b` (basis: cross-validated, confidence 0.7).
- Dominant font family: **Graphik Web** (×1354; secondary Means Web ×126).
- Type scale observed at 8 sizes from 11px to 24px.
- Corner radius values in use: 4px, 16px, 26px, 32px….

## Colors

### Role Tokens

Semantic roles inferred from observed usage. `basis` tells how the role was established (declared CSS var > cross-validated > inferred).

| Token | Value | Basis | Confidence | Observed |
|---|---|---|---|---|
| `{color.primary}` | `#ffe01b` | cross-validated | 0.7 | ×114 |
| `{color.background}` | `#ffe01b` | declared | 0.92 | ×114 — --cta-background-color |
| `{color.ink}` | `#231e15` | declared | 0.92 | ×1034 — --cta-text-color |
| `{color.muted}` | `#8c8c8c` | inferred | 0.59 | ×15 |
| `{color.surface}` | `#ffffff` | inferred | 0.7 | ×663 |
| `{color.accent}` | `#004e56` | inferred | 0.65 | ×20 |

### Observed Palette

Full measured palette ordered by usage share. `Used in` lists the CSS properties the color appeared on.

| Hex | Share | Used in | Observed |
|---|---|---|---|
| `#231e15` | 33.2% | color, border-color, background-color, box-shadow, custom-property | ×1034 (cross-validated, 0.95) |
| `#ffffff` | 21.3% | background-color, color, border-color, fill | ×663 (cross-validated, 0.94) |
| `#000000` | 16.0% | color, background-color, border-color, box-shadow | ×498 (cross-validated, 0.94) |
| `#f0f4f6` | 6.8% | background-color | ×210 (observed, 0.78) |
| `#ffe01b` | 3.7% | background-color, color, border-color, -webkit-text-decoration-color, custom-property | ×114 (cross-validated, 0.92) |
| `#dbd9d2` | 2.9% | border-color, background-color, color, --cta-background-color-disabled, custom-property | ×91 (cross-validated, 0.92) |
| `#231e15` | 2.2% | background-color, border-color, color | ×68 (observed, 0.76) |
| `#4bc4c2` | 1.7% | border-color, outline | ×53 (inferred, 0.61) |
| `#bcbab8` | 2.4% | border-color, background-color, color, fill | ×75 (cross-validated, 0.91) |
| `#403b3b` | 1.6% | color, background-color, border-color, -webkit-filter | ×50 (cross-validated, 0.91) |
| `#e7b75f` | 1.3% | background-color, border-color, outline | ×41 (cross-validated, 0.9) |
| `#007c89` | 0.9% | color, background-color, border-color, box-shadow | ×29 (inferred, 0.6) |
| `#692340` | 0.8% | color, background-color, border-color, box-shadow | ×25 (inferred, 0.6) |
| `#004e56` | 0.6% | color, background-color, box-shadow | ×20 (cross-validated, 0.89) |
| `#000000` | 0.6% | background-color | ×20 (observed, 0.74) |
| `#231e15` | 0.6% | border-color, background-color | ×20 (observed, 0.74) |

## Typography

### Font Families

| Family | Observed |
|---|---|
| `Graphik Web` | ×1354 |
| `Means Web` | ×126 |
| `Source Code Pro` | ×3 |
| `monospace` | ×2 |

Use **Graphik Web** as the default family — it accounts for the overwhelming majority of observed text nodes.

### Type Scale

| Token | Size | Observed |
|---|---|---|
| `{type.display}` | 24px | ×47 |
| `{type.h1}` | 20px | ×29 |
| `{type.h2}` | 16px | ×473 |
| `{type.h3}` | 15px | ×23 |
| `{type.body-lg}` | 14px | ×237 |
| `{type.body}` | 13px | ×477 |
| `{type.body-sm}` | 12px | ×22 |
| `{type.caption}` | 11px | ×204 |

The most frequently observed size is **13px** (×477) — treat it as the default body size.

## Spacing

| Value | Observed |
|---|---|
| `16px` | ×1096 |
| `12px` | ×376 |
| `10px` | ×359 |
| `24px` | ×266 |
| `8px` | ×258 |
| `20px` | ×137 |
| `40px` | ×137 |
| `30px` | ×74 |
| `60px` | ×67 |
| `4px` | ×61 |
| `32px` | ×60 |
| `5px` | ×52 |

## Shape (Border Radius)

| Value | Observed |
|---|---|
| `4px` | ×290 |
| `16px` | ×223 |
| `26px` | ×90 |
| `32px` | ×54 |
| `3px` | ×28 |
| `10px` | ×24 |
| `8px` | ×19 |
| `40px` | ×6 |

## Elevation

| Shadow | Observed |
|---|---|
| `rgba(0, 0, 0, 0.086) 0px 15.547px 44px 0px` | ×204 |
| `rgb(35, 30, 21) 0px 0px 0px 1px` | ×37 |
| `#000000` | ×12 |
| `rgb(255, 255, 255) 0px 0px 0px 0px` | ×12 |
| `0 0 0 calc(3.25*.0625rem)var(--link-background-hovered)` | ×10 |
| `#231e15` | ×9 |

## Motion

| Duration | Observed |
|---|---|
| `0.2s` | ×116 |
| `0.15s` | ×82 |
| `0.3s` | ×42 |
| `.15s` | ×13 |
| `.3s` | ×7 |

## Components

Measured computed styles of representative components (desktop viewport).

| Component | Measured spec | Samples |
|---|---|---|
| button.primary | bg `#ffe01b` · text `#231e15` · radius `26px` · padding `12px 24px` · font `13px/500` · shadow `rgb(35, 30, 21) 0px 0px 0px 1px` | ×3 |
| form.input | bg `#000000` · text `#231e15` · border `0px solid rgb(35, 30, 21)` · radius `0px` · padding `8px 24px 8px 0px` · height `36` | ×3 |
| card | bg `#000000` · radius `16px` · shadow `rgba(0, 0, 0, 0.086) 0px 15.547px 44px 0px` · padding `16px` | ×23 |
| badge | text `#ffffff` · radius `26px` · font `13px/500` · padding `6px 16px` | ×1 |
| nav | height `68px` · position `sticky` · link `#231e15` | — |

### Hero Gradient (observed)

```css
background-image: linear-gradient(90deg, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0) 68%, rgb(255, 255, 255) 68%, rgb(255, 255, 255) 77%, rgba(0, 0, 0, 0) 77%, rgba(0, 0, 0, 0) 100%), linear-gradient(rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0) 88%, rgb(255, 224, 27) 88%;
```

## Accessibility (WCAG Contrast)

| FG | BG | Ratio | AA | Source |
|---|---|---|---|---|
| `#000000` | `#ffffff` | 21 | pass | observed ×223 |
| `#231e15` | `#e7b75f` | 8.94 | pass | observed ×120 |
| `#231e15` | `#ffffff` | 16.56 | pass | observed ×98 |
| `#231e15` | `#f5f5f5` | 15.19 | pass | observed ×95 |
| `#ffffff` | `#231e15` | 16.56 | pass | observed ×74 |
| `#403b3b` | `#ffffff` | 11.01 | pass | observed ×18 |
| `#231e15` | `#ffe01b` | 12.56 | pass | observed ×15 |
| `#ffffff` | `#ffffff` | 1 | fail | observed ×15 |
| `#000000` | `#f5f5f5` | 19.26 | pass | observed ×6 |
| `#000000` | `#ffe01b` | 15.93 | pass | observed ×3 |
| `#231e15` | `#dbd9d2` | 11.73 | pass | observed ×3 |
| `#004e56` | `#ffffff` | 9.44 | pass | observed ×2 |
| `#231e15` | `#ffe01b` | 12.56 | pass | ink_on_background |
| `#ffffff` | `#ffe01b` | 1.32 | fail | white_on_primary |
| `#8c8c8c` | `#ffe01b` | 2.55 | fail | muted_on_background |

3 measured pair(s) fail AA — if you reuse those pairs, adjust lightness until the ratio reaches 4.5:1.

## Usage Rules

### Do
- Use `{color.primary}` (`#ffe01b`) for primary actions only — that is where it was observed.
- Default text pairing: `{color.ink}` (`#231e15`) on `{color.background}` (`#ffe01b`).
- Set all text in `Graphik Web` (fallbacks only for glyph coverage).
- Pick corner radii from the measured set (4px, 16px, 26px, 32px) — no intermediate values were observed.
- Cite this file's token names (`{color.*}`, `{type.*}`) when generating UI so output stays traceable to observations.

### Don't
- Don't invent colors, sizes, shadows, or spacing not listed above — absence means *not observed*, and this document records observations only.
- Don't copy brand assets (logo, wordmark, imagery, copy) — `reference_only` covers measured style values, not brand identity.
- Treat `{color.muted}` with caution — confidence below 0.6.

## Provenance

- Source: https://mailchimp.com/ (1 page(s))
- Tool: designskill-extract/3.2.0 · extracted 2026-07-27T08:41:59.477Z
- Mode: full-render — 풀렌더 모드 — 3뷰포트 × 라이트/다크 computed style + 상태 관측.
- Blocks observed: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12 · missing: none
- Degraded stages (extraction failure ≠ design change — exclude from diffs): state-observation
- Warning: primary 불일치: static=#4bc4c2 vs render=#ffe01b — render 채택

---

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