---
name: kia-design-reference
provider: DesignSkill (https://designskill.dev)
reference: kia.com
source_url: https://www.kia.com/kr
tool: designskill-extract/3.2.0
extracted_at: 2026-07-27T09:31:13.438Z
mode: full-render
classification: reference_only
---

# Kia — Design Reference (measured)

Measured design tokens extracted from `https://www.kia.com/kr` by designskill-extract/3.2.0.
Every value below was observed in the live page (×N = observation count). Values not listed were **not observed** — do not invent them.
This document is `reference_only`: an analysis of a third-party site, not a license to its brand assets.

## Overview

- Extraction mode: **full-render** (viewports 390/768/1440px × light/dark), 1 page(s), 499 observation records.
- Primary action color observed as `#05141f` (basis: cross-validated, confidence 0.97).
- Dominant font family: **Kia Signature Bold** (×1187; secondary Kia Signature Regular ×820).
- Type scale observed at 8 sizes from 12px to 28px.
- Corner radius values in use: 15px, 8px, 3px, 4px….
- Not observed in this extraction: nav, forms, badges.

## Colors

### Role Tokens

Semantic roles inferred from observed usage. `basis` tells how the role was established (declared CSS var > cross-validated > inferred).

| Token | Value | Basis | Confidence | Observed |
|---|---|---|---|---|
| `{color.primary}` | `#05141f` | cross-validated | 0.97 | ×1697 |
| `{color.background}` | `#ffffff` | cross-validated | 0.95 | ×1257 |
| `{color.ink}` | `#697278` | cross-validated | 0.95 | ×904 |
| `{color.muted}` | `#828a8f` | inferred | 0.59 | ×14 |
| `{color.surface}` | `#dadbdc` | inferred | 0.7 | ×435 |
| `{color.accent}` | `#0000ee` | inferred | 0.65 | ×18 |

### Observed Palette

Full measured palette ordered by usage share. `Used in` lists the CSS properties the color appeared on.

| Hex | Share | Used in | Observed |
|---|---|---|---|
| `#05141f` | 34.3% | color, background-color, border-color, -webkit-box-shadow | ×1697 (cross-validated, 0.95) |
| `#ffffff` | 25.4% | background-color, color, border-color, fill | ×1257 (cross-validated, 0.95) |
| `#697278` | 18.3% | color, background-color, border-color, -webkit-text-fill-color | ×904 (cross-validated, 0.95) |
| `#dadbdc` | 8.8% | border-color, background-color, color, outline | ×435 (cross-validated, 0.94) |
| `#37434b` | 3.8% | color, background-color, border-color | ×187 (cross-validated, 0.93) |
| `#000000` | 3.5% | background-color, border-color, outline, color | ×173 (cross-validated, 0.92) |
| `#9fa5a9` | 2.3% | border-color, color, background-color | ×111 (cross-validated, 0.92) |
| `#e6e6e6` | 0.9% | border-color, color | ×42 (inferred, 0.6) |
| `#ea0029` | 0.8% | color, border-color, background-color | ×37 (inferred, 0.6) |
| `#0000ee` | 0.4% | color | ×18 (observed, 0.74) |
| `#f0f1f1` | 0.3% | background-color, border-color | ×14 (inferred, 0.59) |
| `#b4b9bc` | 0.2% | background-color, border-color, color | ×10 (inferred, 0.58) |
| `#828a8f` | 0.3% | border-color, background-color, color | ×14 (inferred, 0.59) |
| `#232c31` | 0.3% | border-color, color | ×13 (cross-validated, 0.89) |
| `#c2c4c6` | 0.2% | border-color, background-color | ×8 (cross-validated, 0.88) |
| `#f0ff28` | 0.1% | background-color | ×4 (inferred, 0.57) |

## Typography

### Font Families

| Family | Observed |
|---|---|
| `Kia Signature Bold` | ×1187 |
| `Kia Signature Regular` | ×820 |
| `Kia Signature Light` | ×256 |
| `Kia Signature Fix Regular` | ×19 |
| `Kia Signature regular` | ×7 |
| `Kia Signature bold` | ×5 |

Use **Kia Signature Bold** as the default family — it accounts for the overwhelming majority of observed text nodes.

### Type Scale

| Token | Size | Observed |
|---|---|---|
| `{type.display}` | 28px | ×42 |
| `{type.h1}` | 24px | ×218 |
| `{type.h2}` | 20px | ×98 |
| `{type.h3}` | 18px | ×286 |
| `{type.body-lg}` | 16px | ×241 |
| `{type.body}` | 14px | ×1186 |
| `{type.body-sm}` | 13px | ×88 |
| `{type.caption}` | 12px | ×215 |

The most frequently observed size is **14px** (×1186) — treat it as the default body size.

## Spacing

| Value | Observed |
|---|---|
| `24px` | ×699 |
| `40px` | ×367 |
| `16px` | ×258 |
| `8px` | ×243 |
| `13px` | ×180 |
| `4px` | ×146 |
| `10px` | ×106 |
| `9px` | ×100 |
| `20px` | ×92 |
| `5px` | ×76 |
| `80px` | ×50 |
| `64px` | ×48 |

## Shape (Border Radius)

| Value | Observed |
|---|---|
| `15px` | ×60 |
| `8px` | ×19 |
| `3px` | ×14 |
| `4px` | ×13 |
| `10px` | ×12 |

## Elevation

| Shadow | Observed |
|---|---|
| `rgba(0, 0, 0, 0.2) 0px 7px 15px 0px` | ×12 |
| `0 -8px 20px 0 rgba(5,20,31,.16)` | ×6 |
| `0 3px 6px 0 rgba(0,0,0,.16)` | ×6 |
| `rgb(78, 78, 78) 1px 1px 10px 0px` | ×6 |
| `0 0 11px 0 rgba(0,0,0,.1)` | ×4 |
| `0 7px 15px 0 rgba(0,0,0,.2)` | ×4 |

## Motion

| Duration | Observed |
|---|---|
| `0.4s` | ×154 |
| `.3s` | ×75 |
| `0.5s` | ×62 |
| `.4s` | ×40 |
| `0.3s` | ×14 |

## Components

Measured computed styles of representative components (desktop viewport).

| Component | Measured spec | Samples |
|---|---|---|
| button.primary | bg `#05141f` · text `#ffffff` · radius `0px` · padding `15.8814px 24px` · font `13.921px/400` | ×13 |
| card | bg `#ffffff` · radius `15px` · border `1px solid rgb(194, 196, 198)` · padding `38.7379px 35.4105px 204.722px` | ×5 |

### Interaction States (observed)

| State | Property | From | To |
|---|---|---|---|
| focus | outline-color | `rgb(0, 0, 238)` | `rgb(0, 95, 204)` |
| focus | outline-width | `3px` | `1px` |
| focus | outline-color | `rgb(0, 0, 238)` | `rgb(0, 95, 204)` |

## Accessibility (WCAG Contrast)

| FG | BG | Ratio | AA | Source |
|---|---|---|---|---|
| `#05141f` | `#ffffff` | 18.65 | pass | observed ×177 |
| `#697278` | `#ffffff` | 4.91 | pass | observed ×106 |
| `#ffffff` | `#05141f` | 18.65 | pass | observed ×75 |
| `#000000` | `#ffffff` | 21 | pass | observed ×43 |
| `#37434b` | `#ffffff` | 10.16 | pass | observed ×35 |
| `#05141f` | `#f8f8f8` | 17.56 | pass | observed ×25 |
| `#ffffff` | `#ffffff` | 1 | fail | observed ×20 |
| `#79838b` | `#05141f` | 4.82 | pass | observed ×17 |
| `#ffffff` | `#000000` | 21 | pass | observed ×9 |
| `#0000ee` | `#ffffff` | 9.4 | pass | observed ×9 |
| `#f8f8f8` | `#05141f` | 17.56 | pass | observed ×8 |
| `#ffffff` | `#697278` | 4.91 | pass | observed ×7 |
| `#697278` | `#ffffff` | 4.91 | pass | ink_on_background |
| `#ffffff` | `#05141f` | 18.65 | pass | white_on_primary |
| `#828a8f` | `#ffffff` | 3.51 | fail | muted_on_background |

2 measured pair(s) fail AA — if you reuse those pairs, adjust lightness until the ratio reaches 4.5:1.

## Usage Rules

### Do
- Use `{color.primary}` (`#05141f`) for primary actions only — that is where it was observed.
- Default text pairing: `{color.ink}` (`#697278`) on `{color.background}` (`#ffffff`).
- Set all text in `Kia Signature Bold` (fallbacks only for glyph coverage).
- Pick corner radii from the measured set (15px, 8px, 3px, 4px) — no intermediate values were observed.
- Cite this file's token names (`{color.*}`, `{type.*}`) when generating UI so output stays traceable to observations.

### Don't
- Don't invent colors, sizes, shadows, or spacing not listed above — absence means *not observed*, and this document records observations only.
- Don't assume the missing blocks (nav, forms, badges) don't exist on the site — they were simply not captured in this run.
- Don't copy brand assets (logo, wordmark, imagery, copy) — `reference_only` covers measured style values, not brand identity.
- Treat `{color.muted}` with caution — confidence below 0.6.

## Provenance

- Source: https://www.kia.com/kr (1 page(s))
- Tool: designskill-extract/3.2.0 · extracted 2026-07-27T09:31:13.438Z
- Mode: full-render — 풀렌더 모드 — 3뷰포트 × 라이트/다크 computed style + 상태 관측.
- Blocks observed: 01, 02, 03, 04, 05, 07, 09, 10, 11, 12 · missing: nav, forms, badges
- Warning: primary 불일치: static=#ea0029 vs render=#05141f — render 채택

---

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